• Firm journal archives

  • Firm Journal categories

  • Sliding-down-the-demand-curve Strategy

    This is a short-term pricing strategy which sees a firm introducing a product at a high price.

    Then anticipated technological advancements enable the firm to lower its costs quickly and to reduce its product’s price sooner than its competition.

    This strategy depends upon the type of business a firm is engaged in and usually involves technically dependent products; for example, an MP3 player.